AI imagery refers to images generated or heavily assisted by machine learning tools Pulau88. It can speed up concepting and content creation, but it comes with important limitations.

Good use cases

• Concept art and mood boards
• Abstract backgrounds and textures
• Visual ideation for campaigns

Risky use cases

• Using real brand logos or recognizable people
• Claims of authenticity (“real photo”) when it isn’t
• Medical/legal contexts where accuracy matters

Best practice

Label AI-generated assets honestly and keep a workflow that documents what was generated vs what was photographed.